curator
LUXURY Web design
ELEVATED DESIGN SOLUTIONS
READY TO LIVE THE DREAM
ELEVATED DESIGN SOLUTIONS
READY TO LIVE THE DREAM
For Community
For Community
Businesses
Professionals
CREATIVES
ENTREPRENEURS
Artists
StArt-ups
leaders
think of me as YOUR fairy godmother
I HAVE SOMETHING
SPECIAL FOR YOU
I HAVE SOMETHING
SPECIAL
FOR YOU
I'm offering exclusive pay-what-you-can pricing for Calgary small businesses, professional firms, organizations, and creatives while I build my template store. You'll get the website of your dreams and I'll get a suite of exquisite templates that will keep the magic flowing.
let's talk details
Visual cues matter. Words matter too, of course. But when your ideal client clicks on your website, you have milliseconds to make them want to stay. This is why every. single. design engagement begins with dialing in your visual brand system. Together, we will craft a cohesive font palette, a striking colour palette, and an enchanting visual strategy that will not just attract, but captivate your ideal client.
And I'm here to help you find them. Just like fonts, the images on your website need to integrate seamlessly with your visual brand system. But unlike fonts, they also need to communicate what you do, who you are, and why people should trust you with their valuable time and hard-earned money. With my expertise, those pesky holes in your existing image portfolio don't stand a chance.
Fewer than 16% of site visitors actually read through websites word-by-word. The others? They scan quickly over text, honing in on key sentences that contain the vital details needed to make a decision. When you work with me, I will ensure your target messages will not just communicate the exact information your ideal client is searching for; they will make it impossible to ignore.
Have you ever walked into a space that just feels right? Your shoulders drop, you breathe with greater ease, and your thinking steadies. It's like all the tension and stress you've been carrying has vanished. A good website should evoke this same experience for your ideal client. So, whether it's a whimsical cottage or airy museum that will best house your brand, I'm here to create it with style and precision.
While a pretty website is nice, an effective website is essential. Your ideal client shouldn't have to stumble through the Dark Wood of Error or embark on a dramatic, three-part quest just to get where you want them to go. Your website needs to serve and guide your ideal client along their complete journey. I excel at making it easy for your clients to engage with all the customer-facing tools you use to run your business.
It brings me tremendous joy to help people show their work in the finest way possible. So believe me, if good vibes alone could pay the bills, I would never send another invoice. This is why, when I say pay-what-you-can, I truly mean it; even if what you can pay is nothing. My value proposition is simple: I'll do my best and most honest work for you and you'll compensate me in the best and most honest way you can.
Timing still matters to me — a lot. But since becoming a parent and surviving the past few years, I've come to understand that unpredictable, uncontrollable, downright dreadful events sometimes happen. So, because I will always care more about human beings and human well-being than the difference between red and black, I look forward to creating a flexible payment schedule that you can *actually* live with.
In addition to the funds you set aside for my design services, here is a brief list of some other expenses you may want to plan for. One-time expenses may include font and image licenses (though I'll be able to provide you with myriad free options). Recurring expenses will include Showit hosting and domain subscriptions plus other software subscriptions, like email marketing, customer relationship management, etc.
You'll encounter a few noteworthy milestones in your web design journey and this will be one of them. After taking a few moments to connect as human beings, we'll discuss your needs in detail. I call this a "Needs Assessment" and — be prepared — I'm going to ask A LOT of questions. I do this because I need to know who you are, what you do, and who you serve in order to perform to the best of my (exceptional) abilities.
Even though taking on a web design project is a far cry from going to war, Sun Tzu's legendary principle absolutely holds. After reserving your two-week design window, I'll craft your bespoke contract, send any relevant questionnaires and worksheets, and set up a shared Pinterest board that you can use to gather inspiration. From there, you'll begin pulling together your assets and take a first stab at copy writing.
Your TWO-WEEK design window will begin with a THREE-HOUR onboarding call. We will co-create the first drafts of your font and colour palettes and design the title canvas of your home page. I do this work with you because it will set the tone for the rest of your website and enable me to work quickly through the rest of your site. Over the next two weeks we'll meet frequently to discuss feedback and dial in your design.
Once you've activated your Showit account and purchased your domain (if you don't already own it), I'll transfer over your brand new design, connect any integrations you wish to use, and help you configure your domain settings. At this time, I will also polish up your copy; checking every sentence for errors, flow, and tone. After these steps have been completed, all you'll need to do is hit "PUBLISH" and...
I'm Lauren, your new friend.
I'm Lauren, your new friend.
family, Earl Grey tea, climbing, hiking, pilates, yoga pants, soft sweaters, thick socks, lipstick, sparkles, mountains, sunsets, plants, and florence.
Well, hello!
education
BSC Applied Mathematics,
bsc anthropology
cities
calgary, doha, berkeley,
and back again.
INTERESTS
Outer space, feminism,
sustainability, public health.
music
Grimes, loreena mckennitt, muna, cannons, and florence.
Grimes, loreena mckennitt, muna, cannons, and florence.
How to MAKE YOUR BRAND IMPOSSIBLE TO IGNORE
Join Lauren for a free mini course to learn how to attract, convert, and retain clients who can't wait to spend their hard-earned money on YOU.
My Things
My
Things
QUICK DISCLOSURE
Many of the sections listed below contain affiliate links for products and services that I have used and loved for years. This simply means that I may receive a commission if you purchase something from this page. It won't cost you more (in fact, a lot of these programs actually include special offers that save you money) and it really helps me out. Plus, ya know, I was going to share it with you anyway!
website builder
showit
Showit is the RH of web design platforms. So, if you want a truly exquisite website without the six figure budget and months spent writing endless custom coding, look no further.
photography
sweet ginger
It is my great pleasure to introduce you to Virginia. I am so deeply enamoured with her work, you can safely assume that any recent photograph of me or my family is a Sweet Ginger creation.
customer relationships
honeybook
HoneyBook is THE software solution that has created the greatest freedom and ease in my business. Because its feature includes every. single. client interaction tool, I can stay laser focused on you.
EMAIL MARKETING
Flodesk
Email marketing providers? I've tried them all and, trust me, this female-founded company has the best features and pricing in the market. Period. No coding. No fussy stuff. Just pure glam.
Project management
Clickup
What HoneyBook is to customer relationship management software, ClickUp is to project management software. All that brilliant feedback you give me? This is how I track and execute it.
information security
Keeper
We've been using Keeper to protect family passwords and streamline our home admin for YEARS. So, when I began my web design career, using Keeper for my business was the easiest choice ever. Like, EVER.
Project management
Wise
This is the most user-friendly and cost-effective business banking account available in Canada today. Sign up online, get instant debit cards, and only pay fees for the services you *actually* use.
Financial management
quickbooks
I can faithfully say that this is the most powerful accounting software I've used. While it's true that I appreciate QB's extensive features, its the numerous native integrations I treasure most.
legal protection
contract shop
It's no understatement to say that legal protection is an absolute necessity for every person or entity with an online presence. Website T&Cs, client contracts; you name it, you need it.
Digital office provider
If you've worked with me, you know that I rely on Google Workspace to keep my business and personal life scheduled, organized, and managed. It's simply THE BEST.
standard RATES
Luxury Web Design
$1375 CAD PER PAGE
Visual Branding
$10,500 CAD LOGO SUITE WITH COLOR & FONT PALETTES
* FONT LICENSES NOT INCLUDED
Product Development
$690 CAD PER PRODUCT/FREEBIE
Email Design
$690 CAD PER 1 DESIGN
Social Design
$690 CAD PER 3 DESIGNS
Discoverability
$210 CAD PER PAGE SEO
Copy Editing
$210 CAD PER HOUR
Image Curation
$210 CAD PER HOUR
Website Audit
$485 CAD PER SITE
HoneyBook Setup
PRICING AVAILABLE UPON REQUEST
standard RATES
Luxury Web Design
$1000 USD PER PAGE
Visual Branding
$8,000 USD LOGO SUITE WITH COLOR & FONT PALETTES
* FONT LICENSES NOT INCLUDED
Product Development
$500 USD PER PRODUCT/FREEBIE
Email Design
$500 USD PER 1 DESIGN
Social Design
$500 USD PER 3 DESIGNS
Discoverability
$150 USD PER PAGE SEO
Copy Editing
$150 USD PER HOUR
Image Curation
$150 USD PER HOUR
Website Audit
$350 USD PER SITE
HoneyBook Setup
PRICING AVAILABLE UPON REQUEST
YOUR INQUIRY HAS BEEN RECEIVED. PLEASE EXPECT A RESPONSE WITHIN 3 BUSINESS DAYS.
DISCOUNTED PACKAGES AVAILABLE UPON REQUEST
2024 COMMISSIONS Are closed. inquire to join waitlist.
CURATOR
Luxury WEB Design